Market Entry in Germany for Plan A
Within 6 months, our efforts at Proceeds BizDev led to an impressive increase in the appointment rate, resulting in 22 high-quality meetings with major German corporations. This significant increase in customer appointments substantially contributed to Plan A's growth and generated an order volume of over 1 million euros.
Initial Situation
Plan A, a dynamic IT service provider from Eastern Europe specializing in customized IT solutions, faced the challenge of increasing the number of customer appointments for its sales team. Plan A had not previously operated in Germany and needed an effective market entry strategy. To achieve this goal, Plan A decided to collaborate with us, Proceeds BizDev, experts in sales strategies and customer acquisition.
Measures
We developed and implemented a comprehensive plan based on three main strategies: email marketing, LinkedIn outreach combined with telesales, and bidding on tenders. These approaches aimed to increase Plan A's visibility, promote interaction with potential customers, and ultimately boost the number of sales appointments.
Email Marketing:
We implemented targeted email marketing campaigns to inform potential customers about Plan A's services. Through personalized emails and relevant content, we achieved high open and click-through rates, leading to an increased number of responses and appointment bookings.
LinkedIn Outreach and Telesales:
Utilizing the social network LinkedIn, we launched a targeted outreach campaign. This campaign aimed to position the Plan A brand within relevant professional circles, share valuable content, and engage directly with potential customers. In parallel, we conducted a series of telesales campaigns. This direct approach allowed us to build personal relationships, present Plan A's services individually, and schedule appointments for more detailed consultations.
Bidding on Tenders:
We assisted Plan A in identifying and bidding on relevant tenders. By targeting these opportunities and professionally preparing the bid documents, Plan A successfully participated in several tenders, securing additional meetings and contracts.
Final Result
Within 6 months, our efforts at Proceeds BizDev led to an impressive increase in the appointment rate, resulting in 22 high-quality meetings with major German corporations. This significant increase in customer appointments substantially contributed to Plan A's growth and generated an order volume of over 1 million euros. The successful campaigns demonstrated that a combined strategy of email marketing, LinkedIn outreach, telesales, and bidding on tenders is an effective method to enhance visibility in today's digital world and achieve direct sales success.
This case study highlights the importance of targeted engagement and interaction with potential customers across various channels. For Plan A, collaborating with us marked a crucial step forward in their sales strategy, leading not only to a higher appointment rate but also laying the foundation for ongoing growth and success.
