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marta

Sales growth and customer support for Marta through Proceeds

Marta, an innovative home care company, was faced with the challenge of expanding its customer base while ensuring high-quality care for existing customers.

initial situation

Status quo before project start

In order to relieve employees, accelerate touchpoints with customers while maintaining satisfaction and to smooth the desire for scalability, we developed and implemented standardized and reproducing sales processes following an audit.

Interim Conclusion

Status after 5 months

Three of our trained employees are firmly involved as sales agents in this project. They take care of the entire process of acquiring new customers by telephone and managing e-mail correspondences. Together with our customer home.ht, we have set up a standardized & reproducible sales process that achieves all previously set goals.

Milestones

Looking to the future

It was clear from the start that, as a specialist sales agency, we would create important processes, continuously improve and expand them — with the aim of handing over the project to an in-house sales team from home.ht at some point. In this way, the basis was created together with the customer and everything can be continued seamlessly.

Background

Marta, an innovative company in the field of home care, faced the challenge of expanding its customer base while ensuring high-quality care for existing customers. With the goal of significantly increasing revenue while overcoming staffing shortages in sales, Marta turned to Proceeds. The task was clearly defined: promote the acquisition of new customers while maintaining and expanding existing customer relationships.

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Actions

Proceeds assembled a specialized team of four employees to achieve the set goals. The strategy comprised several key components:

Targeted New Customer Acquisition: The team developed and implemented tailored acquisition strategies aligned with the specific needs and preferences of Marta's target audience. By utilizing effective marketing and sales channels, potential customers were approached strategically and interested in Marta's services.

Intensive Existing Customer Care: In addition to acquiring new customers, Proceeds placed great emphasis on the care and satisfaction of existing customers. Personalized communication strategies and regular check-ins strengthened customer relationships and laid the groundwork for cross-selling and upselling.

Addressing Staffing Shortages: The team provided by Proceeds worked closely with Marta's internal sales team to effectively address shortages and ensure no sales opportunities were missed. This support enabled Marta to expand its sales capacity without immediate investment in additional personnel.

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Results

Over a period of 12 months, the measures implemented by Proceeds resulted in an impressive revenue increase of over 30% for Marta. This significant improvement was not only attributed to successful acquisition of new customers but also to intensified care and satisfaction of existing customers, leading to higher customer retention and increased sales.

The case study demonstrates impressively how a targeted combination of new customer acquisition and existing customer care can lead to significant revenue growth. For Marta, partnering with Proceeds represented a significant step forward in its business development, not only yielding financial success but also laying the foundation for sustainable growth and long-term success.

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