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Sales increase for HomeHT through Proceeds

During the partnership lasting more than two years, HomeHT's growth has increased more than tenfold.

initial situation

Status quo before project start

In order to relieve employees, accelerate touchpoints with customers while maintaining satisfaction and to smooth the desire for scalability, we developed and implemented standardized and reproducing sales processes following an audit.

Interim Conclusion

Status after 5 months

Three of our trained employees are firmly involved as sales agents in this project. They take care of the entire process of acquiring new customers by telephone and managing e-mail correspondences. Together with our customer home.ht, we have set up a standardized & reproducible sales process that achieves all previously set goals.

Milestones

Looking to the future

It was clear from the start that, as a specialist sales agency, we would create important processes, continuously improve and expand them — with the aim of handing over the project to an in-house sales team from home.ht at some point. In this way, the basis was created together with the customer and everything can be continued seamlessly.

Background

HomeHT, an innovative real estate company specializing in making home relocation as seamless and stress-free as possible, faced the challenge of significantly increasing its revenue. With the goal of solidifying and expanding its market position, the company turned to Proceeds. HomeHT, now known as Buena, sought a partner who would not only analyze existing sales strategies but also develop tailored solutions for revenue growth.

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Actions

Proceeds strategically supported Buena in achieving its ambitious goals. The actions taken included:

Analysis of Current State: Proceeds initially conducted a comprehensive analysis of HomeHT's existing business processes, customer base, and market position. This enabled the identification of potential areas for growth and the development of a well-founded strategy for revenue enhancement.

Acquisition Segmentation: To maximize the effectiveness of sales efforts, acquisition was divided into two main segments: B2B (Business-to-Business) and B2C (Business-to-Consumer). This targeted approach allowed for the development and implementation of specific strategies for each target group.

Engagement with Leading Property Managers and Developers: Through targeted sales and marketing initiatives, Proceeds successfully secured partnerships with some of the largest property managers and developers in Germany for HomeHT. These strategic partnerships significantly expanded the company's reach and contributed to revenue growth.

Customer Communication Takeover: Proceeds assumed full responsibility for customer communication for HomeHT to ensure consistent and effective customer service. By implementing best practices in customer management, customer satisfaction was enhanced, and conversion rates improved.

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Results

The collaboration between Proceeds and HomeHT (Buena) resulted in outstanding outcomes. During the more than two-year partnership, Buena's growth increased more than tenfold. This impressive achievement reflects the effectiveness of the implemented strategies and underscores the importance of targeted customer acquisition and communication for business success.

The case study demonstrates how careful analysis, strategic planning, and the execution of targeted sales and marketing initiatives can lead to significant revenue growth. For Buena, partnering with Proceeds was a pivotal turning point that not only led to impressive revenue growth but also established the company as a leading player in the real estate market.

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