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Sivana Solar

Building a new customer funnel for Sivana Solar

Sivana Solar, a newly founded solar energy company, faced the major challenge of establishing itself in a competitive market to gain their first B2B customers.

initial situation

Status quo before project start

In order to relieve employees, accelerate touchpoints with customers while maintaining satisfaction and to smooth the desire for scalability, we developed and implemented standardized and reproducing sales processes following an audit.

Interim Conclusion

Status after 5 months

Three of our trained employees are firmly involved as sales agents in this project. They take care of the entire process of acquiring new customers by telephone and managing e-mail correspondences. Together with our customer home.ht, we have set up a standardized & reproducible sales process that achieves all previously set goals.

Milestones

Looking to the future

It was clear from the start that, as a specialist sales agency, we would create important processes, continuously improve and expand them — with the aim of handing over the project to an in-house sales team from home.ht at some point. In this way, the basis was created together with the customer and everything can be continued seamlessly.

Background

Sivana Solar, a newly established company in the solar energy sector, faced the significant challenge of establishing itself in a highly competitive market and acquiring its first B2B customers. To lay a solid foundation for the company's growth and success, it was crucial to implement effective customer acquisition strategies. In this critical phase of their business development, Sivana Solar turned to Proceeds with the goal of building a stable funnel for new customer appointments.

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Actions

Proceeds developed a comprehensive plan tailored to the specific needs of Sivana Solar, encompassing a combination of online marketing initiatives, telesales, and the implementation of a CRM system:

Targeted Online Marketing Initiatives: To increase Sivana Solar's visibility in the B2B segment and target potential customers effectively, Proceeds conducted specific online marketing campaigns. These campaigns utilized platforms like LinkedIn to share relevant content, strengthen the brand, and generate interest in solar energy solutions.

Telesales Activities: In parallel with online marketing efforts, Proceeds focused on directly approaching potential customers through telesales. Qualified leads were generated through targeted calls, generating interest in Sivana Solar's products and services and scheduling appointments for detailed consultation meetings.

Implementation of a CRM System: To maximize the efficiency of sales efforts and ensure seamless customer support, Proceeds implemented a CRM system. This allowed Sivana Solar to effectively manage prospects and customer relationships, track the progress of leads, and optimize sales activities.

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Results

Within just six months, Proceeds succeeded in establishing a stable funnel for new customer appointments for Sivana Solar. These strategic measures led to a significant increase in lead generation and enabled Sivana Solar to build valuable business relationships in the B2B sector. The combination of targeted online marketing, effective telesales outreach, and the use of modern CRM technology laid the foundation for Sivana Solar's ongoing growth and success in the solar energy solutions market.

This case study demonstrates how an integrated strategy of digital and direct sales approaches can quickly and effectively establish a new customer funnel, supporting long-term growth and market success for newly established companies like Sivana Solar.

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