As a business development agency, we are interested and very open to a wide range of changes. While we keep a close eye on the market, we not only see big and small technical innovations, but also a changing mindset in large parts of society. New types of communication in particular are exciting areas for us in business development, which we are happy to take up.
For some time now, we have been following the big trend of “virtual connection” very closely. According to current analyses, the annual growth rate of around 23 percent will continue into 2027. At this point in time, it is a market of more than 360 billion euros.
In addition, based on three other trends, market researchers assume that the growth rate of 23 percent is already very cautious. This is due to the fact that the proportion of remote work workers is still rising to 77% by the end of 2022 alone. The fact that 80% of employees are already holding 1:1 video meetings on a daily basis and are open-minded about virtual meetings.
Acceptance by employers has also risen sharply. The majority of the companies surveyed stated that the commitment and will of employees are strongly influenced by video conferences. At the same time, the consumption of video and streaming of live content is increasing sharply as a result of social media.
Nonetheless, in the best case scenario, connections at professional level should of course be mutually beneficial for both participating parties.
Especially in today's world of an oversupply of various platforms, the best personal choice of platform use should be made based on relevant factors.
However, users are often unable to significantly improve their skills with video platforms. According to LinkedIn CEO Jeff Weiner, the biggest skills gap currently (on the American market) is a combination of interpersonal ability and communication.
At a time when virtual connections are becoming increasingly important, the latter two points in particular are decisive for the further development of one's own person and one's own network. On the other hand, there are studies that clearly show that less than one in five usually even responds to a message from a stranger on LinkedIn. This makes the search for like-minded people who really want to learn from each other and not just publish about their successes very time-consuming and generally not very successful.
The zwap platform, on the other hand, works with artificial intelligence to match suitable individuals for direct contact with each other. The criteria here include individual goals, professional and private careers and the resulting opportunities.
For a perfect match, in addition to individual goals, weekly availability must also match.
While both users benefit from a positive exchange on equal terms, they also receive individual feedback from the artificial intelligence itself, independently of each other. In this way, zwap helps users to significantly improve in various areas.
In the long term, this allows people to be more self-confident in front of the camera and become a more empathetic conversation partner. In this way, zwap not only provides interesting topics for conversation with like-minded people, but also shows each user how to be less interrupted, hear and recognize exactly where their counterpart is using sensitive words and, last but not least, how to formulate questions better.
In addition, zwap also helps you improve your own way of expression by taking measurements of pronunciation, volume and speaking speed. This analysis of their own linguistics is also provided to the individual user through themselves.
In its home market of Italy, zwap is already number 1 in the area of 1 to 1 connections, despite its young company history. At the same time, zwap is already so well positioned that an expansion of the business segment across the entire EU area can be implemented smoothly through a targeted strategy.
In particular, cultures where the spoken word is highly relevant in everyday business life will benefit greatly from this new platform.
As a business development agency, we have helped startups and corporates achieve successive success in the past through our strategies and targeted use in sales. This made it possible to reach target markets better, expand networks significantly, implement scalings in various industries and also complete an IPO of a start-up 1.5 years after initial business creation.
While we have so far helped startups and corporates with successive strategies with business development, we are proud to announce that we are now involved in the great and disruptive zwap platform.
Social changes are of course very exciting for us as a business development agency in many ways. We are used to discovering new things, taking untapped paths and shaking up existing industries.
A novel platform such as zwap, which uses artificial intelligence to solve a profound problem in a modern and at the same time user-friendly way, while demand has been increasing by over 20 percent annually for years, is an extremely interesting business model for us.
We look to the future with joy, excitement and tireless dedication and are excited to see what paths our determination will open up.
