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What is distribution? — A deep dive into the colorful world of sales!

You've probably asked yourself: “What is sales? ”. It's a simple question, isn't it? But wait! The answer might surprise you. Sales isn't just what you think. It's much more than that. Here we'll get to the bottom of it. So buckle up and let's go!

Handshake meeting sales
Author
Tim Schillinger
Last updated
02/2024

What is distribution? A definition to start with.

Distribution refers to the process by which products or services are sold to customers. It's not just about selling. No, no! It covers the entire chain — from product development to aftercare. An adventure, I tell you!

A few key facts:

• Product presentation: The first impression counts! How do you present your product?

• Customer loyalty: Not everything that glitters is gold. But loyal customers? They're worth gold!

• Gathering feedback: What do customers really think? Only those who ask will win!

Why is sales so important?

You might think that once a product is created, the hardest part is done. But without effective distribution, the best product remains in stock. That is why sales are at the heart of every business. No kidding!

A few reasons why sales rocks:

1. It brings in revenue: No sales, no money. It's as simple as that!

2. It helps with brand building: Good sales make you better known and more popular.

3. It creates relationships: Selling is not just business, it is also maintaining relationships.

“Selling” vs. “Distribution” — What's the difference?

Now you could say, “Selling and distributing are the same thing!” Wrongly thought! Sales are only part of distribution. A tip: Think of distribution as a big, delicious cake. And the sale? Just a piece of this cake.

FAQ - The burning questions

What is sales in simple terms?

Sales is the way a product or service gets from the company to the customer.

Is sales only important for large companies?

But no! Whether it's a large corporation or a small start-up, everyone needs great sales.

How can I improve my sales?

Good question! There are many ways: training, better tools, getting customer feedback, and more.

conclusion

“What is sales? “— This question cannot be answered in one sentence. Sales is an art, a science, and an essential part of every business. It is the engine that drives the company car. So whether you're a business guru or a newbie, always remember: Good sales make the difference! And now, get out there and rock sales!

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